n8n, Make or Zapier: how to choose without regrets
Cost, limits, error handling and data ownership: the four variables that really decide. With prices as of August 2026.
Resources
Before you automate, read this
Short, no-hype guides, written by Fermín Berrio. The decisions that stall companies the most when they start automating.
How much automating a process really costs in 2026
Platform, build and maintenance, with numbers as of August 2026 and the rule to know whether it pays off.
Automating without breaking GDPR: a practical guide
Where the data lives, what to sign with each provider and what an AI model may touch. What the law requires when you connect your tools.
Automations that don't fall over: production-grade reliability
Anyone can build a flow that works once. The difference is run number 4,000, with the API down and nobody watching.
What an AI agent is (and what it isn't)
A practical definition, how it differs from a chatbot and from classic automation, and how it is kept under control in a real business.
AI agents in customer service: where they actually work
What to delegate to an agent, what should keep going through a person and how to avoid made-up answers.
Which processes to automate first (and which not to)
A simple impact-and-effort rule to choose where to start without wasting budget.
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