Which processes to automate first (and which not to)
A simple impact-and-effort rule to choose where to start without wasting budget.
Resources
Before you automate, read this
Short, no-hype guides, written by Fermín Berrio. The decisions that stall companies the most when they start automating.
n8n, Make or Zapier: how to choose without regrets
Cost, limits, error handling and data ownership: the four variables that really decide.
AI agents in customer service: where they actually work
What to delegate to an agent, what should keep going through a person and how to avoid made-up answers.
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